At MYC Paris, we are first and foremost jewelry lovers. Our line of conduct is simple, to offer you jewelry and services that we ourselves would like to wear and receive as customers. We believe that every woman is unique, and that you each have your own idea of beauty. It is therefore important to us to offer jewelry collections to allow you to make an assortment in perfect harmony with your style. Both in image and in quality, we do everything to imagine and create a neat brand that accompanies you every day.
01. Our products
We are inspired by refined and minimalist designs, using quality materials and perfect fits that make our jewelry exclusive. Each collection bears witness to our desire to design a brand for today's women: elegant and independent. We aspire to offer delicate, affordable jewelry for all of you to add a touch of brilliance and glamor to everyday life and every occasion. They are made of Brass and Rhodium plated, 18k rose gold plated, 18k gold plated. They are intended for all those who wish to change their look in an instant, those who like simplicity, those who do not have time to replace them , those who are curious to create their own compositions and those who, spontaneously, want to sparkle. Here, in Ennery in a village in the French Vexin, we have set up our offices and warehouses. In order to offer you our jewelry with the best quality/price ratio, we have chosen to carry out the creation of the moulds, the manufacture of the brass parts, the plating and crimping stages in China. We have chosen the workshop that best corresponds to our values according to its technologies and its know-how. We have been working with the same team since 2013, and we visit Guangzhou regularly.
02. Our Story
2013, The project
The story is that of two young friends and graduates, Carole & Ignacio, entrepreneurs at heart, who decide to join forces. The adventure begins with the 'MyCharms' brand, and the search for suppliers. The idea being to offer collections of quality jewellery, in order to be innovative and to constantly offer you new products, exclusive jewelry and partnerships.
2014, The beginnings
The world has changed and so has customer behavior. Buying jewelry online is democratized, but requires transparency and jewelry that match customer's expectations to gain their trust. Notoriety on the internet is essential just as in the world of jewelry. We decide to launch our online store. We prepare your orders in the evening and send them the next day before going to work. An intense period but so stimulating! MyCharms takes over our small apartment: jewelry in the wardrobe, under the bed, envelopes in boxes all over our parents' garage... It's definitely the year of getting by. The holiday season intensifies, we decide to quit our jobs and devote ourselves fully to our project. We quickly sign with our first partners and distributors in Europe. The adventure is on!
2015, The starter
Everything is going very fast! We're launching our second collection, and we're off to Lisbon for our first professional shoot. We change our name, and opt for the brand 'MYC Paris'. Every woman must be able to find herself in the multitude of jewelry collections that we offer. The materials, the precious stones, the gemstones, the plating, the pearls, the silver, the ceramics, the crystals, everything is chosen and made with care. We establish a partnership of trust with our clothing workshop in China, and decide to meet them on site to strengthen our bonds of trust. We are recruiting two interns to support us. And with the help of our relatives and friends, we decide to launch a new collection for Christmas. The fatigue is there, the stress too, but you are more than ever there.
2016, The step
We decide to recruit two employees and an intern: we are now a team of 5 people and our small apartment is becoming very cramped. Accounting, Legal, Social, Customer Service, Purchasing, Commercial Negotiations, Order Shipping, Invoicing, Storage… we all do it ourselves with our small team, and strengthen all the bases of our company's architecture. We make a point of honor on our customer service, we must communicate easily with you and be efficient in deliveries. Initially, from 60€ of purchase, delivery is free. We negotiate new contracts with the largest carriers in Europe to guarantee you the best prices and delivery times. The collections follow each other, constantly changing and enriched with new designs, new materials, customizable models and collaborations full of surprises. You are thus an integral part of our creative process.
2017, The logistic
Summer is coming, we are recruiting two apprentices and collaborating with three freelancers to help us develop the brand, in addition to our superb team. We are changing offices to internalize logistics and have our own warehouse. We are jumping into the logistics adventure with both feet, IKEA and resourcefulness are our allies to equip our new premises. We are now 7 people working fully for the MYC Paris brand, in addition to the loyal freelancers with whom we collaborate. We collaborate with all the biggest marketplaces and private sales sites in Europe.
2018, The challenge
We have really grown! At first there were only a few of us. Today MYC is a continuously growing and expanding family, working passionately, hand in hand to build a brand to be proud of. From drawing and 3D photo, to manufacturing to production, from writing product sheets to putting them online, from preparation to delivery, each member of the team is dedicated to satisfying you with every possible experience. We find ways to create jewelry with our values and share them with you. Our goal is to inspire women as they inspire us every day.
2019, The stability
Above all, we know that we are all part of something bigger and more important than ourselves or a brand. Every day, we put all our energy and soul into making the MYC brand as beautiful as possible, and we know that we can still do more.
From the bottom of our hearts, we wish to express our deepest gratitude to all those who, in one way or another, have contributed to making our dreams possible and participated in this adventure. There are many more to come! We have the wish since 2013, to share our success with associations by donating a percentage of our annual sales. Whether it's a purchase, a direct donation or even a simple encouragement, each gesture helps to make a difference.
2020, The adventure
We move to new premises which are larger, more comfortable, more pleasant and that suit our business. We set up our warehouse and offices like a real little home. We are more motivated than ever! We have the ambition to create a showroom to receive you, but the successive lockdown and the economic instability completely destabilize us... We are forced to put the team out of work for several months. For entrepreneurs and job creators, this ordeal is very tough. We do our best to keep our dreams and projects alive. We take this opportunity to redesign our entire online store and offer you a brand new site.
2021, To follow...
We decide to internalize our photo studio, and to get started on social media. We call an agency to work on our first advertising campaign, and we decide to come to your encounter. We are postponing our temporary concept store and showroom project in our new premises, while waiting to get out of this economic crisis that affects us all to have better visibility on the future. More than ever, we want to offer you new collections and always surprise you. We are making our first Jewelry Advent Calendar, which is a huge success. In a noteshell, MYC is a small and friendly family business. We wanted to show you who was behind the MYC brand, because when you order from us, you don't just buy a piece of jewelry. You participate in the construction of our dream: to offer you modern and accessible jewelry of irreproachable quality. We owe it to ourselves to share the story of our jewelry from the original idea to production. This transparency exercise will allow you to discover all the steps that make our jewelry so original. Our time is limited as compared to the multiple projects we have, but we carry them out every morning with a smile on our face. As for the rest, you write it with us everyday.
THANK YOU for following us, supporting us, making us known and trusting us since 2013!
Take care and see you soon,